Saturday, February 21, 2009

The echo = LIFE


One day a child and his father are walking along in forest. Along the way the father tells a story about something matter, suddenly the child is fallen, “…Ouch..!!”
The child surprised hear rallying call voice in common in the distance, “..Ouch..”.
He screams again, “..Hey..who are you..?” Same response “..Hey..who are you..?”
He dejected, and say “..Hey..Idiot..” and the same answer, “Hey..Idiot..”
He ask to his father, “..What's happened..?”
The father answers at the same time smiled, “ My child…try pay attention..”
Then the father screams loudly, “ I Love You..”, voice in the distance answers “..I Love You..”.
Then scream again, “ You are Great..”, answered again “ You are Great..”
The child surprise and not understand, explained by its father.
“..That Voice is ECHO.., that echo real is LIFE..”

Life gives feed back to the all your utterance and actions. Our Life is a reflection to the our action and utterance.
More and more we frequently release kindliness, then will return that kindliness, increasingly we frequently release ugliness, more and more will accept that ugliness.
Life will give return everything that already you give to it, life is not a accidental but a your shadow.

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Thursday, February 12, 2009

Discipline Yourself to Success

by: Iain Legg

When working toward goals or striving for success in any endeavor, self-discipline is one vital quality you need to have. Most of us cringe at the thought because it brings to mind instant visions of sacrifice, difficulty and strain.

However, discipline doesn’t have to be so hard. The problem occurs when you try to go from having no self-discipline to forcing yourself to undertake a heavy load of responsibility. Talk about pressure!

Below are three easy ways to become more disciplined with a minimum of discomfort:

1) First, change your attitude about discipline. One reason you may not be disciplined is because you think the activities or chores you need to do will be unpleasant in some way. The most common reaction to thoughts like that is to put the activities aside or avoid them until you feel ready to handle them.

Instead, pump yourself up and get motivated to get them done as soon as possible! Look forward to the challenge and keep affirming how great you’ll feel when you’re finished. Focus on the sense of personal accomplishment you’ll gain with every task and you’ll be much more likely to stick to your plans.

2) Make self-discipline a gradual process. Rather than trying to force yourself into submission with a big list of tasks or activities, go a little easier on yourself to start.

Identify one small task or activity that you can use for practice. Make it something fairly easy to accomplish each day, and then make sure you do it. If you have to, post notes of encouragement everywhere or wear an elastic band around your wrist as a reminder. If possible, get this one task out of the way first thing in the morning before you do anything else. Make it your highest priority and it will soon become a solid habit.

Then, begin adding more tasks or activities – or increase the size or frequency of the original task so you’re doing more each day. Little by little, keep increasing it like that and eventually you’ll find that you’re doing the things you set out to do without excuses or procrastination.

3) Commitment. If you’re not fully committed to achieving your goals, you’ll probably have a harder time pushing yourself to work on them. Make a solemn vow to yourself that you will do what it takes to work on your goals every single day. Write a list of important action steps and make it your mission to do one or more of them each day. Re-commit yourself as often as necessary to make sure you stick to your plans.

More than anything else, self-discipline is a favorable result of a series of wise decisions that you make each day. Choose to be disciplined, choose to be successful – and you will be!

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Monday, February 9, 2009

View from the Top (Helicopter view)

Cerita ini, saya ambil dari tulisan Hermawan Kartajaya founder and President of MarkPlus&Co di Majalah Garuda halaman 48, March 2005.

Hermawan, kamu harus coba naik helicopter, jadi kamu tahu rasanya untuk melihat dari atas. “

Itulah sepenggal anjuran dari bosku, HM Sampoerna, waktu itu aku menjabat sebagai Direktur Pemasaran. Kenapa bosku mengajurkan demikian..? Bukan aku harus naik helicopter untuk berkunjung ke daerah, tapi untuk membuat saya mengerti pentingnya melihat pasar secara utuh dan tidak sepotong-sepotong, melihat segala sesuatu secara keseluruhan.
Dalam buku Lovemarks: The Future Beyond Brands, Kevin Roberts dari Saatchi & Saatchi mengemukakan betapa pentingnya melihat dari atas.
Menurut Roberts, ada 3 langkah yang harus dilakukan agar bisa mengerti pelanggan.

A. Climb the mountain ( Naik ke atas gunung )

Maksudnya adalah kalau cuma melihat bisnis dari lapangan, hanya akan melihat bagian-bagian kecil dari bisnis.
Padahal kalau mau mengerti betul bisnis yang dihadapi, harus mendapatkan “the big picture” yang hanya bisa diperoleh dengan melihat secara komprehensif dan dari segala sisi, yaitu perubahan-perubahan yang terjadi, pesaing, pelanggan dan poerusahaan itu sendiri.

B. Go to the Jungle ( Masuk ke dalam hutan )

Anda harus mendalami lebih detail pasar yang ingin dituju, tidak hanya sekedar naik ke atas karena perlu juga untuk eating, sleep and dream with market.

C. Think like a fish ( Berpikir seperti seekor ikan )

Jika ingin menangkap seekor ikan, maka juga harus berpikir seperti ikan. Jika mau mendapatkan pelanggan, maka harus juga berpikir seperti pelanggan, agar mendapatkan insight mengenai kebutuhan tersembunyi pelanggan (customer’s hidden needs)

Perhatikan bahwa harus “naik ke atas gunung” untuk bisa memilih “hutan” mana yang mau dimasuki dan mengetahui “ikan” mana yang mau ditangkap.

Jadi, ternyata untuk bisa connect dengan pelanggan, tidak bisa dimulai dari bawah, harus mulai dari memahami secara keseluruhan terlebih dahulu, baru kemudian mengerucut ke sesuatu yang lebih spesifik. Dan akan tahu persis hal spesifik apa yang ingin dituju dan alokasi sumber daya menjadi lebih efektif.

Itulah gunanya view from the top

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